In a world dominated by digital branding campaigns, some businesses think physical prints are fading into the background. At Jump, we firmly believe in the power of print to help your brand stand out in a sea of sameness and reach new audiences.
Marrying old school printing techniques with the modern advancements of today, Jump brings your ideas to life and shows tangible outputs to your customers to establish a sense of trust and distinguish your message.
Still need convincing?
Here’s why print matters in a digital world.
Make your message memorable
Whether they’re scrolling social media, listening to podcasts, or watching TV, consumers are bombarded with different messages all the time. Jump can help you harness the power of print to make your ethos stand out in whatever way suits you best. The results? A lasting impression on your audience and increased brand awareness.
Seeing a unique print on a tote bag or poster, or feeling the paper of a booklet, helps your brand speak to customers in a way that shows you care. You’ve gone the extra mile to make them feel special and deserving of a beautiful print!
What’s more, studies show that memory recall is better when people interact with text or images off-screen. Information taken in by actively flicking through pages and reading things on paper has proven to stay in people’s heads longer than text read on a screen. Use print to reach your audience in new and memorable ways.
Customise your campaign
With a memorable message comes unique printing ideas. There isn’t anything we can’t print. Seriously, try us.
Unleash your creativity and use printing to help your brand reach a new level and really influence your demographic.
See what we could print for you on our services page.
Create an unplugged experience
In an age defined by AI, being able to interact with a business without internet or tech is a unique experience for your target audience. A growing number of consumers are appreciating the joy in breaking away from technology and online spaces, helping your brand tap into a niche market that will treasure the attention to detail delivered in physical prints.
Minimise distractions, maximise brand focus
Turn down the volume on the outside world and let your audience focus on your message without hyperlinks, adverts, pop ups, or sound. Online spaces can be overstimulating nowadays, and with attention spans shortening, digital campaigns don’t guarantee full engagement. Printed promotions create a separate space for the reader to interact with your message and better understand your business, leading to loyal customers.
Make your vision a reality
Don’t just tell your audience why your company is great, show them. Tangible prints let your brand speak for itself and clearly demonstrate the value you can bring without leaving any room for confusion.
To see what we mean with your own eyes, request one of our promotional books here. See how we use the power of printing to exemplify our value to potential clients.
What’s more, physical promotional material is made to last. Rather than being swiped away in a second on a phone screen, you’re giving your audience something to hold, own, and refer back to. The impact of print campaigns can last a lot longer than fleeting online adverts that are much more easily dismissed.
Reach Wider Audiences
Go the extra mile
Printing a flyer, poster, or tote bag, shows your audience you care. It gives them something real to engage with your business and understand what you do and who you are. Appeal to niche audiences that appreciate the craft of printing, and develop closer relationships with your customers that translate into loyal supporters.
Attract more people
Digital campaigns reach a targeted audience defined by algorithms, but with promotional print campaigns, the scope of your exposure is endless. By creating a quality object, you are getting your brand into the real world with no bounds on who might see it.
Our clients can vouch that we always go above and beyond to create something incredible that leaves a lasting impression and drives up brand awareness.
“They have taken our creative concepts and delivered outstanding publications that have played a significant role in promoting our services to gain new subscribers and followers through our print and digital publications.” – finisterre, adventure and sportswear brand
Whether you’re creating promotional material for an event, a poster, a flyer, or a tote bag, Jump can elevate your vision and make sure it appeals to the right people to boost brand awareness wherever possible.
Improve accessibility
Prints can be more accessible to people who don’t have internet or tech, as well as those hard of hearing, or people who struggle reading screens.
Deaf people can engage with your printed assets without feeling like they are missing out on an audio element of the campaign, which may help them feel more included.
For people who struggle reading screens, it’s easier to have something they can read on paper or alternative materials. You also have more freedom to make hardcopy marketing materials friendly for blind people by adding braille.
Utilise multi-channel marketing
Just because you’re utilising the power of print, doesn’t mean you can’t use it in conjunction with digital marketing. Marketing campaigns are most successful when trying to reach audiences through multiple channels. Harmonise your online and in-person campaigns with print collaterals for maximum success.
That’s why we suggest our clients harness the potential of print in a technology-driven world, to open a new channel to reach audiences and develop real relationships with soon-to-be loyal customers.
We don’t just talk the talk, we walk the walk. That’s why we’ve made a promotional book of our own to show how printed marketing materials can go the extra mile to exemplify what your brand can do. See how it’s done and request yours here.
