Sustainability has always been woven into the way we think about our work and the role we play in the world, shaping decisions large and small across the organisation. The verification of our near-term, long-term, and net zero targets by the Science Based Targets initiative (SBTi) marks an important moment in this journey, not simply because it demonstrates our commitment to credible climate action, but because it reflects our understanding of the scale and urgency of the challenge that lies ahead. As conversations about climate responsibilities grow more complex, many people naturally ask what the SBTi represents, how its approach differs from broader corporate pledges and why adopting this framework matters for a company like ours.

Understanding the Science Based Targets initiative

The Science Based Targets initiative is a global partnership that provides companies with a structured, scientifically-grounded way to reduce greenhouse gas emissions in line with climate pathways that limit global temperature rise to 1.5°C. It draws on the work of the Intergovernmental Panel on Climate Change, whose latest assessment describes the current state of the climate as an increasingly narrow window of opportunity in which meaningful progress is still possible. The SBTi acts as an independent body that evaluates whether the plans businesses put forward meet the level of ambition required by the science, ensuring that commitments are neither symbolic nor vague but instead reflect the scale of reductions needed within specific timeframes.

Rather than offering a broad set of guiding principles, the initiative requires companies to quantify their emissions, set reduction trajectories that align with the scientific consensus, and commit to targets that can be transparently assessed. This provides a clear and credible structure for organisations that want their climate strategies to stand on solid ground, and it helps generate consistency across industries by ensuring all verified companies are working from the same scientific expectations.

How Our Targets Have Been Shaped

Our own targets have been defined within this framework, which means they follow strict criteria rather than internal aspirations or external pressure. The SBTi requires rapid and significant reductions in the near term, complemented by long-term commitments that bring emissions down to extremely low levels across all scopes. For Jump, this translates into the following commitments:

• Reducing our Scope 1 and Scope 2 emissions by 90% by 2032, with 2024 as our base year.
• Measuring and reducing our Scope 3 emissions across our full value chain.
• Reaching net zero by 2040.
• Reducing our combined Scope 1, 2 and 3 emissions by 90% by 2040 from our 2024 baseline.

These commitments arise from the scientific pathways that define how businesses must act if global temperature rise is to remain aligned with a 1.5°C scenario. They do not represent the easiest or most convenient route for us as a company, but they reflect the level of ambition that the scientific consensus makes unavoidable if the world is to maintain a stable climate.

What This Means For Our Business

Verification by the SBTi signals a shift from broad intention to structured implementation, and it shapes the way we approach our operations, our partnerships and our strategic planning.

Strengthening Our Operational Approach

Reducing Scope 1 and Scope 2 emissions at the pace required will involve a deeper focus on energy efficiency, the continued transition to renewable energy, and a systematic examination of how our sites operate. This work has already begun, but the targets reinforce the need for continued progress and provide a framework through which actions can be measured and refined.

Engaging More Deeply With Our Value Chain

As with many businesses, the largest share of our emissions sits within Scope 3 — which encompasses the activities of suppliers, partners, and clients. Addressing these emissions requires not only measurement but collaboration, shared standards, and long-term relationships built around transparent environmental goals. This process allows us to use our influence constructively, helping create positive change beyond our own direct operations.

Embedding Climate Alignment Across Our Strategy

The verification of these targets strengthens the commitments we already hold through initiatives such as B Corp certification and ISO 14001. Instead of existing as separate pieces of a broader sustainability effort, these frameworks reinforce one another and shape our understanding of what responsible growth looks like. In practice, this affects how we design our services, how we allocate resources, how we make decisions, and how we hold ourselves accountable to our stakeholders.

Encouraging Collective Action

The transition required to meet global climate goals cannot be achieved in isolation. The SBTi framework allows us to demonstrate leadership within our sector, but it also presents an opportunity to support others who are beginning their own journeys toward 1.5°C aligned climate action. We encourage our partners, clients, and peers to explore the SBTi pathway, not as an obligation but as a way of building resilience, accountability, and trust across entire value chains.

Why This Moment Matters

The years ahead will play a decisive role in determining the planet’s climate trajectory, and the influence of businesses in shaping that trajectory grows clearer each year. The SBTi provides a means of transforming collective concern into structured action, and our verified targets place us within a global community that is working to translate scientific evidence into meaningful progress. This moment matters to us because it lays out a long-term path that aligns with both our values and our responsibility to the generations who will live with the consequences of today’s decisions.

We now move forward with clarity and intention, prepared for the work required and committed to playing our part in shaping a more stable, resilient and hopeful future.