The web builder landscape is broad and diverse, with options to suit all needs, skills, and proficiency levels.

No-code web builders are gaining traction, as they offer the best of both worlds: powerful websites that don’t require coding knowledge.

Designers, creatives, agencies, and enterprises can all find what they need in a no-code website builder. Among the most popular are Framer and Webflow: two tools that share many similarities but have vastly different applications.

Webflow – All You Need to Know

Webflow At a Glance

If Photoshop and WordPress had a baby, that would look a lot like Webflow. The visual web development platform offers the design freedom of Photoshop, paired with the CMS and website capabilities of WordPress. It allows you to visually code HTML, CSS, and JavaScript: to do so, it adopts a drag-and-drop interface and cascading style sheets (CSS)-level styling. Today’s leading no-code builder, Webflow is equipped with e-commerce functionality, logic, user memberships, and W3C-compliant, semantic code.

Who Is Webflow for?

While it’s great for designers, artists, and creatives who know how to make the best of the visual-first approach to website building, Webflow is better suited for developers and enterprise use. The learning curve will be steep (especially for non-designers and beginners), but its e-commerce, CMS, and localisation features are second to none when it comes to website builders.

Framer – All You Need to Know

Framer At a Glance

Framer, on the other hand, shares many similarities with design software Figma. Their similar UX and UI make navigating Framer much easier for those who are familiar with Figma. Framer excels in animation and interaction capabilities, allowing designers to effortlessly create complex animations that would otherwise require extensive coding. Framer also prioritises collaboration, allowing teammates to comment in context and work on a page simultaneously.

Who Is Framer for?

Framer is even more design-oriented than Webflow, making it the best choice for creatives and startups. Complex designs and animations are no feat for Framer, and the designer-friendly UI allows for complete creative freedom.

Webflow vs. Framer

All in all, it’s safe to say Webflow and Framer are pretty similar: no-code web-builders created by designers, for designers. Comparable target audiences, comparable applications. The best way to decide which one is right for you? Analyse them feature by feature. Let’s get into it.

Ease of Use – Framer

While neither builder is aimed at beginners (like SquareSpace might be, for example), Framer wins this round. Webflow’s interface can appear crowded and intimidating at first glance, while Framer’s is a bit more stripped-down and intuitive. Lastly, Webflow’s potential is supercharged by knowing how to code: in a developer’s hands, Webflow can become much more powerful (but difficult to use).

Design and Templates – Webflow

This is a pretty close call, but Webflow’s powerful structure is hard to beat. Webflow can hold its own with large sites, complex layouts, and custom designs that require maximum precision. On top of that, it boasts over 7,000 templates (both free and paid) to spark your creativity.

Framer, on the other hand, shines at creating landing pages and prototypes — it started out as a prototyping tool, after all. And while its template library is smaller than Webflow’s (“only” 3,000+ free and paid templates), its strength lies in the slick animations and pre-built components.

AI Features – Webflow

Does the mention of AI tools in an article about design software make you shudder? You’re not the only one. In the spirit of fairness, though, we thought best to compare both web-builders’ AI features — and, again, it’s a close call.

Framer’s AI works great for wireframing (massively speeding up the most tedious parts of design) and custom components (need something hyper-specific? Framer’s AI assistant will have it ready in seconds). Webflow, on the other hand, boasts an exceptional one-click website builder that can create much more attractive sites than Framer. At that point, all that is left to do is tidy up the edges.

e-Commerce and Marketing – Webflow

Without a doubt, Webflow takes this one. While its e-commerce and marketing functions aren’t as powerful as WordPress’s, they are definitely adequate. Webflow is a good no-code alternative to Shopify and provides basic SEO and analytics (with more available through plugins).

Framer, by contrast, has no native e-commerce features, but does have basic SEO and analytics. Framer’s e-commerce capabilities are enabled by an integration with Gumroad, making it a decent option for selling digital products.

CMS and Scalability – Tie

It’s a tie! Overall, Framer has better CMS usability and impressive localisation features, but limited CMS collections and no code export feature, meaning your design is effectively “trapped” on the platform.

Conversely, Webflow has a worse overall CMS, but it offers better fields and collections, decent localisation options, and the ability to export your code and host your website elsewhere.

Pricing – Framer

With both Framer and Webflow offering 4 free and paid plans each, assessing which offers better pricing and value for money can be tricky.

TL;DR: Framer is cheaper, especially for the low and mid tiers.

But let’s break this down further.

Free plans

When it comes to the free plans, Framer’s is better: it offers unlimited projects, CMS, and 1,000 visitors/month. Webflow’s free Starter plan, on the other hand, is very limited: 2 static pages, a tiny CMS, and more “sandbox” vibes.

Comparable paid plans

Entry-level paid: Framer Basic vs. Webflow Basic

Framer’s Basic plan is £8/month, paid annually. It removes the ads included in the free plan and lets you use your own domain instead of a Framer subdomain. It offers a modest page limit (30 pages), limited CMS capacity, more bandwidth, and basic tools such as password protection and site search. It’s ideal for freelance sites, simple business pages, and portfolio sites.

Webflow’s basic plan, on the other hand, is a simple site hosting plan with your own domain, standard page limits, and essential hosting features, but no CMS support at all. It’s $14/month paid annually, and ideal for brochure sites without dynamic content.

In this case, Framer Basic is better value for money.

CMS-focused mid-tier: Framer Pro vs. Webflow CMS

Framer Pro is £23/month, paid annually. It offers a full-featured team plan with more pages, larger CMS capacity (10 collections and 2,500 items), 100GB/month of free bandwidth, staging and rollback tools, access roles, and solid bandwidth — everything you need for a professional marketing or product site.

Webflow CMS is $23/month, paid annually. It adds meaningful CMS functionality with up to 20 collections and 2,000 items, plus search and forms — ideal for blogs, news sites, and content-rich web pages.

In this case, Webflow might be cheaper on paper, but Framer’s bandwidth and 2,500 items offer more bang for your buck.

Higher traffic/business tier: Framer Scale vs. Webflow Business

Framer Scale is £77/month, paid annually. It’s the most powerful Framer tier, with flexible limits, advanced analytics, more CMS items and pages, and optional extras such as proxy support and A/B testing for scaling businesses. It’s ideal for high-traffic sites, large teams, and enterprise-level projects.

Webflow Business, on the other hand, is a scalable plan with increased page limits, larger CMS quotas, bigger bandwidth options, and more team editors — designed for larger organisations and high-traffic sites. It starts at just $39/month, much less than Framer Scale, but add-ons like additional CMS items and higher bandwidth can drive the monthly price to skyrocket over $1,000/month. On the contrary, Framer gives clearer included limits before add-ons.

In the long run, Framer might be a more cost-effective solution.

Which one is better value for money?

This one depends on your goals.

Framer, in particular Framer Pro, is worth your money if you:

• Adopt design-first workflows.
• Care about visual editing and motion graphics.
• Need to build marketing sites, landing pages, and brand sites.
• Want predictable pricing.
• Value built-in staging, rollback, and redirects (from Pro up).
• And your team could benefit from collaboration and commenting baked in.
• Want to add CMS without jumping tiers too early.

Webflow, and especially Webflow CMS, is better value for money if you:

• Are building heavier CMS-driven sites.
• Specialise in content teams, blogs, and editorial workflows.
• Value forms, file uploads, and structured CMS.
• Prefer a more “traditional” website architecture.

Integrations – Webflow

Lastly, this is another close call. While Framer offers a decent number of integrations on the Framer Marketplace (over 280, to be precise), Webflow not only boasts over 300 apps on its own Marketplace, but also offers over 270 integrations. It can also work alongside software like Zapier to connect with thousands more apps.  

Which one is right for you?

As we mentioned in the Pricing section, which website builder is right for you largely depends on your needs, skills, and the type of website you’re looking to create.

Designers and startups are the ones who would find the most value in Framer’s approach. It’s perfect for designing and makes it easy to spin up stunning landing pages, interactive prototypes, and minimum viable products. While it might be lacking e-commerce integrations, Framer still offers a powerful CMS and great localisation features, which allow it to scale as you grow.

Developers and large enterprises, on the contrary, should opt for Webflow. While it is a no-code builder, Webflow benefits greatly from custom code integrations for even more customisation. Its CMS, e-commerce, and localisation features are top-tier and more than capable of handling enterprise-level workloads.