Happy Earth Day!

Today, one billion people across 193 countries pause to celebrate the planet and recommit to protecting it. That’s the scale of the global environmental movement, and its 56th anniversary feels more charged than ever.

This year’s theme is Our Power, Our Planet. It’s a deliberate, defiant message: environmental progress doesn’t wait for the right government to be in office. It’s built, every single day, by the educators, founders, workers, activists, businesses, and community organisations who refuse to wait for permission to do good.

At Jump, that message resonates deeply. Here’s what it means to us, and what we’re actually doing about it.

What Our Power, Our Planet Really Means

The theme rests on two ideas that we believe every responsible business should be putting into practice.

1. Resilience and Institutional Continuity

Simply put: the work continues regardless of politics. Solar programmes, efficiency investments, ecosystem restoration — these aren’t dependent on who’s in office. The progress already made is real, it’s measurable, and it isn’t going anywhere. Environmental momentum is built by institutions and individuals, not governments alone.

2. Shared Interests, Interconnected Outcomes

Whether you care about public health, economic resilience, quality of life, or plain moral responsibility, environmental protection serves all of it. Ecosystems don’t respect borders. What happens to a rainforest in South America or a coral reef in the Pacific ripples outward to affect us all. We’re not separate from nature; we’re part of it.

From Sustainable to Regenerative: Jump’s Approach to Responsible Business

As a certified B Corp, we’ve long believed that business should be a force for good; not just in spite of commercial pressures, but because of them. In 2021, we took that belief a step further and transitioned from a “sustainable” to a regenerative business model.

The distinction matters. Sustainability asks: how do we cause less harm? Regeneration asks: how do we actively restore and strengthen the natural and social systems we depend on? It’s a higher bar; one we think more businesses should be reaching for.

In practice, that means:

• Planting more trees than we use in our print production
• Producing zero tonnes of waste to landfill — and achieving a 99.1% production recycling rate (up from 97.6% in 2023)
• Purchasing only 100% eco-friendly supplies
• Measuring our emissions and committing to SBTi-validated targets
• Paying a Living Wage to every member of our team
• Supporting local charities and building volunteering into our working year as a strategic priority, not an afterthought

Volunteering: Built In, Not Bolted On

Since 2022, volunteering has been woven into how we work: properly planned, properly resourced, and sitting high in our business strategy. It forms part of our ISO 14001 and B Corp commitments, and it’s become one of the things our team values most.

Why does it matter so much to us? Because dedicating real time to organisations like our local Wildlife Trusts lets us contribute to the health of the ecosystems on our doorstep. It’s also a powerful way to bring our team together around something bigger than work.

We aim for 500 team volunteering hours a year, which amounts to around 30 hours per person. By the end of 2026, if all goes to plan, we’ll have clocked up more than 2,000 hours in total. That’s not a statistic we throw around lightly; it represents real time, real effort, and real impact.

The Bigger Picture: Why Collective Action Matters

Earth Day is a reminder that no single company, no matter how committed, can do this alone. That’s why we invest in the responsible business movement, collaborate with others who share our values, and try to push the boundaries of what “doing good business” actually looks like.

Environmental progress is real. It’s happening. And it’s being driven by the communities, institutions, and businesses that understand protecting the planet isn’t a cost — it’s the most important investment there is.

Want to Work With a Print and Design Partner That Actually Cares?

If you’re a brand or organisation looking for a sustainable print, design, and marketing partner that puts its money where its mouth is, we’d love to talk. Explore our work at wearejump.co.uk or get in touch directly.