Mindful Chef is a London-based meal kit retailer that supplies customers with ready-measured, fresh and healthy ingredients and recipes. They believe good food should fuel people properly, which drives the company’s morale. Mindful Chef is mindful in everything they do, from their recipes to their suppliers; personal in the relationships they make and maintain; and unafraid in their mindset and communication.
Working closely with the design and marketing teams, we developed several procedures to ensure all marketing collateral produced were consistent, from promotional recyclable tote bags through to the weekly recipe booklets.
Collaboratively, we have created and produced a wide variety of marketing collateral that is unified in look, feel, and quality. The processes we delivered have achieved a waste reduction of 20% and greater colour consistency using VOC-free vegetable-based inks, drying quicker and speeding up the finishing process to allow for faster turnarounds.
Mindful Chef’s mission is to become the UK’s most sustainable recipe box company. These values align with the ethos of Jump significantly, and we’re proud to have played a part in their journey and success.