Chelsea FC Academy
Chelsea F.C. Academy is the development team behind Chelsea Football Club. Behind every great Chelsea name came the Chelsea F.C. Development Squad, comprised of two main squads: the Under 19s and the development squad. Their mission is simple; to help aspiring footballers flourish and develop their talents.
Size: 268mm x 202mm
Extent: 56 pages
Printing: Full colour digital indigo print
Materials: Cover - 140gsm Pike Royal Blue B Colours over 3mm board. Text - 150gsm Heaven 42 soft matt.
Finishing: Case bound cover and thread sewn text.
We created a journey map from the client brief outlining the design processes and timeline. Using client brand guidelines, we created a series of creative mock-ups and paper dummies, including visual layouts, bold typography, and striking photography, for client feedback, shaping the overall design direction.
Once approved, we created the perfect personalised keepsake A4 booklet, consisting of a 140gsm Plike Royal Blue cover with silver foiling, 150gsm Heaven 42 text pages, and complete with lay-flat binding. The booklet was supplied with a bespoke personalised outer box to complete the overall aesthetic.