Business of Fashion
The Business of Fashion is a London-based online magazine and website dedicated to fashion. Distance doesn’t exclude when it comes to BoF since operating in over 200 countries hasn’t destroyed their simple mission: to build fashion’s global membership community to open, inform and connect the industry. The consistent exercise of this mission means you won’t find BoF’s original reporting and analysis anywhere else.
Trim Size: 340mm x 230mm
Extent: 92 pages
Printing: Full colour throughout
Materials: Soporset 100gsm uncoated
Finishing: Gold foil to cover. PUR bound
Our task was to produce a prestigious publication with specialised finishing. The requirements were to produce two magazines of which one was to be attached in to the other. Both magazines needed to be printed on to uncoated material whist maintaining a high quality print finish. The second part of the challenge was to be able to manage the logistics of the global distribution.
Research was undertaken to find suitable uncoated paper to perform the print tests and various finishes to meet the brief. A multitude of tests were performed whereby we re-configured the true flow print curves and ink wise to achieve the desired print finish. Various finishing techniques were undertaken to find the best solution to enable the smaller insert magazine to be single stitched into the main magazine.
Due to our excellent relationships with our international couriers, we successfully managed global distribution by ensuring deliveries took place within the different launch dates given. Destinations included Australia, India, USA and Europe. The magazine was a huge success throughout the fashion industry, receiving glowing endorsements, most notably from the office of the world-renowned fashion designer Tom Ford and The New York Times.