Our Data Cleansing Service is designed to bring your data up to date and remove errors; improving accuracy, legal compliance, and your response rates. Millions of pounds each year are wasted on direct mailings being sent to deceased individuals or to people and businesses at the wrong address. Sending mail to the previous occupants not only wastes money, but also devalues your brand. It’s also key for customer retention, don’t lose a valued customer to a competitor by not keeping your database up to date by recording changes to their data. This important service can make a significant difference to your campaign’s professionalism, accuracy and return on investment.
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