Using Programmatic Mail, we can help our clients to re-engage with existing customers based on their customers appetites and anniversaries. This can help you to improve the relevance of your mailings and make your customers feel more valued, which in turn can boost response rates and enhance customer retention.
How do we identify target addresses?
- We interrogate your customer data to identify intelligence about target recipients; things like appetites, previous bookings/orders, and price points.
- We plan and prepare highly personalised, strategic mailings.
- We print fully personalised marketing materials, with copy and images tailored to individual customer preferences.
- We use digital production methods that enable us to produce large volumes and highly personalised mailings fast – within the very shortest timescales.
- We execute smart campaigns that deliver results.