Partially Addressed Mail (PAM) is a standard addressed advertising mail product. When a client doesn’t have the customer address data that they need, we can help them to identify prospective customers using sophisticated targeting. We can target households using geo-demographics at postcode level. The mailings can be partially addressed to ‘The Occupant,’ or to make the mailings more attractive, they can be addressed to a relevant collective name, such as ‘Food Lover’ for example. Because the customers personal name is not used in this process the mailing becomes completely GDPR compliant.
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