Down to business
McKinsey & Company
Short run digital
Long run litho print
Transforming companies and institutions has been McKinsey’s expertise for nearly a century. The global management consulting firm has built a golden reputation by helping their clients deliver significant and lasting improvements. But sometimes they learn a little from the people they work with too, as in the case of their joint events venture with Business of Fashion (BoF).
Inspired by Jump’s work for BoF, McKinsey wanted something equally dashing for their report booklets. We restyled their reports by importing bespoke Italian cloth material for the outer covers and then selected premium munkyn lynx paper inside, gilded with a white foil finish. The final booklets now reflect the prestige of the company and their ability to transform anything for the better, including their own reports.